2010 Yearbook - Universidad ORT Uruguay

49 Universidad ORT Uruguay DEVELOPMENT Universidad ORT Uruguay WITH EXTERNAL ORGANIZATIONS 2010 Promotional marketing based on artificial intelligence for the supermarket sector Authors: Gonzalo Argenti, Alejandra Planells, and Daniel Vico Organization: Data Lab The project consists of providing promotional marketing services to large retail stores by consulting consumer databases and identifying consumers. Degree Program: Bachelor’s Degree in Management and Administration Advisor: Sergio Fogel Agribusiness dedicated to rabbit meat processing for local marketing Authors: Gabriel Capillera, Pablo González, and Daniel Reimer Organization: Granja Hermosa The project involves the creation of a rabbit meat processing plant and its marketing chain. Degree: Bachelor’s Degree in Management and Administration Advisor: Roberto Kreimerman School of Architecture Project for the Etchepare Neighborhood’s Community Centers Authors: Erika Antúnez, María Noel Benvenutto, María Pía Cerutti, María De Rosa, Luciana Della Mea, Antonella Durán, Mariana Etchart, Sofia García, Silvana García, María Inciarte, Mariana López, María Macagno, Evelyn Mancebo, Valentina Peralta, Carolina Ramos, Romina Sicco, Andrea Silva, Leticia Suárez, and Camila Vitale. Organization: Works Commission of the Dr. Bernardo Etchepare and Dr. Santin Carlos Rossi Colonies The project proposes the design of Pavilion 5 at the Etchepare Colony, intended for elderly patients with very limited mobility. The use of color, lighting, and appropriate furnishings helps stimulate residents to better carry out their daily activities and foster a sense of belonging to the place, thereby improving their quality of life. Program: Bachelor’s Degree in Interior Design Advisor: Flavio Morán