2010 Yearbook - Universidad ORT Uruguay

85 Universidad ORT Uruguay AND ACADEMIC VISITS 2010 Ignacio Márquez (Argentina) Lead Digital Strategist at Burson-Marsteller Argentina. Activity: Taught the module “Key Aspects of Digital Marketing” as part of the “International Program on Trends in Communication and Marketing,” October 19. Dr. Michael Ritter (Argentina) Ph.D. in Social Communication Sciences from the University of Salvador. Partner at the strategic communications consulting firm Ritter & Partners. Activity: delivered the lecture “Building a Company’s Image and Reputation,” November 24. Dr. Sylvia Demetresco (Brazil) Ph.D. in Communication and Semiotics from the Pontifical Catholic University of São Paulo. Professor of Sensory Marketing in the graduate program in Fashion Culture at Anhembi Morumbi University, São Paulo. Activity: led the seminar “Retail Marketing and its Variables Associated with Visual Merchandising” as part of the Visual Merchandising & Retailing Program, June 21–25. Dr. Carol Garcia (Brazil) Ph.D. in Communication and Semiotics from the Pontifical Catholic University of São Paulo. Full Professor of Fashion Communication at Anhembi Morumbi University, São Paulo. Activity: Taught the seminar "The Customer in the Theater of Emotions, Point-of-Sale Design" as part of the Visual Merchandising & Retailing Program, July 26–30. Juan Pablo Martínez, M.Eng. (Chile) Planning & Research Director at The Lab Young & Rubicam Latin America, Santiago, Chile. Activity: taught the module “Sociology of Consumption and Strategic Planning” as part of the International Program on Trends in Communication and Marketing, August 9–10. César Puertas (Colombia) Master’s in Type Design (Type and Media) from the Royal Academy of Art in The Hague. Co-founder of adgcolombia.com, tipografico.org, and Typograma.com. Activity: delivered the lectures “The Function of Form” and “Buendía: A Very Special Family” as part of the event “Tipos Latinos 2010—Fourth Biennial of Latin American Typography,” March 25. César Puertas