2010 Yearbook - Universidad ORT Uruguay

90 2010 Yearbook CONFERENCES AND ACADEMIC VISITS 2010 Dr. Patrick Noonan (United States) Ph.D. in Decision Sciences from Harvard University. Associate Professor of Practice in Decision and Information Analysis at the Goizueta Business School of Emory University. Activity: Taught the MBA course “Decision Analysis” from July 12 to 16. Dr. Robert Hoover (United States) Ph.D. in Marketing from the University of Texas. Professor of Marketing at the College of Business, Idaho State University. Activity: taught the course “International Marketing” for the Diploma in Marketing Management and the MBA program, September 27–October 7, 2010. Dr. Jakki Mohr (United States) Regents Professor of Marketing at the University of Montana. Activity: Taught the course “Technology Marketing” for the Master’s in Technology Business Management, November 22–26; delivered the lecture “Marketing of Innovations,” November 23. Prof. Marie Tharp (United States) Ph.D. in Marketing from the University of Texas at Austin. Member of the American Academy of Advertising, the International Trade and Finance Association, and the Association for Consumer Research. Activity: taught the course “Understanding the Consumer” in the Diploma in Marketing Management and the MBA program, June 21–July 1. Prof. Jorge Chávez (Chile) Professor of Logistics and Supply Chain Management in the Graduate Department of the Business School at Adolfo Ibáñez University. Activity: Taught the course “Supply Chain Management” in the MBA program, July 12–16. Enric Segarra (Spain) Associate Professor in the Department of Operations Management and Innovation at ESADE Business School. Activity: Delivered the lecture “Winning Companies! What Is the Secret? What Are Their Strategies?”, September 22. Juan Antonio Briano (Spain) Academic Director of programme International Management Development programme the School of Industrial Organization (EOI) in Madrid. Activity: Delivered the lecture “Innovation as a Competitive Advantage in Globalized Markets,” August 6. Dr. Jorge Tua Pereda (Spain) Professor of Financial Economics and Accounting at the Autonomous University of Madrid. Activity: led the “Integrative Seminar” for the Master’s in Accounting and Taxation, November 29–December 1; delivered the lectures “Adoption of IAS/IFRS: A Practical Approach Using the Conceptual Framework,” December 2, and “Accounting Standards for Business Combinations and Consolidation,” December 6.