2014 Yearbook - Universidad ORT Uruguay

87 Prof. Teresa Cometto (Peru), Professor of Demand Marketing. She presented the article “The role of sales and marketing in innovation implementation: an empirical analysis in six South American countries,” co-authored with Dr. Gaston Labadie, Dean of the Faculty; Prof. Kenneth Le Meunier-FitzHugh, Full Professor of Marketing at Norwich Business School, University of East Anglia (England); and Dr. Félix Roux, associate professor in the Department of Business Administration at the Higher Technical School of Industrial Engineering of the Polytechnic University of Madrid, at the 17th AMS (Academy of Marketing Science) World Marketing Congress, organized by ESAN Graduate School of Business, Lima, August 5–8. Dr. Norma Pontet (Peru) Professor of Management Accounting. She delivered the lecture “ABC vs. Traditional Costing: Identifying Hidden Costs” as part of the IV Central-Eastern Regional Congress of Accounting and Finance Students (Corecoeccoff), held at the National University of Callao, Lima. She delivered the lecture “Self-generated Intangible Assets vs. Disclosure in Financial Statements” at the National University of Central Peru, November 9–15. Cr. Nicolás Gambetta (Portugal) Academic Coordinator of Graduate Programs in Accounting and Taxation. He presented his article “Stress testing impact on and deviation from current capital ratios: Using risk management to predict and beat the results,” co-authored with Dr. María Antonia García-Benau and Dr. Ana Zorio-Grima, at the 6th IFABS Conference on Alternative Futures for Global Banking “Competition, regulation and reform,” organized by the Instituto Universitário de Lisboa, June 18–20. ACADEMIC ACTIVITIES ABROAD 2014