2016 Yearbook - Universidad ORT Uruguay

139 Prof. Jacqueline Mohr (United States) Professor of Marketing at the University of Montana–Missoula. She taught the course “Technology Marketing” for the Master’s in Technology Business Management program from March 28 to April 1. She delivered the lecture “Innovation ecosystem: implications for high-technology marketing” on April 5. Prof. John Branch (United States) Professor of Marketing at the University of Michigan. Taught the course Strategic Simulation for the Master of Business Administration (MBA) program, June 8–10. Prof. Marye Tharp (United States) Visiting Associate Professor in the Department of Marketing at the University of Texas at Austin. Taught the course “Consumer Understanding” for the Specialization Diploma in Marketing Management, June 27–July 7. Dr. Jaime Alonso Gómez (United States) Professor of Strategy and International Management, University of San Diego. Taught the course “Global Business Models” for the Master of Business Administration (MBA) and the Master in Technology Business Management, July 4–8. Dr. Patrick Noonan (United States) Associate Professor at Goizueta Business School, Emory University. Taught the course Decision Analysis and Problem Solving for the Master of Business Administration (MBA) program, July 11–15. Dr. Sergio H. Lence (United States) Professor of International Agricultural Economics, Department of Economics, Iowa State University. He led the seminar “Farmland prices: is this time different?”, July 21. CONFERENCES AND ACADEMIC VISITS 2016 Prof. Jacqueline Mohr