2017 Yearbook - Universidad ORT Uruguay

146 2017 Yearbook Dr. María Antonia García-Benau (Spain) Professor of Economics and Finance at the University of Valencia. She taught the course “Auditing: Practical and Economic Aspects” as part of the Master’s in Taxation and Accounting Standards – IFRS, on November 9 and 10. Dr. Leticia Britos (United States) Associate Director of the National Center for Engineering Pathways to Innovation, Stanford University. Taught the course “Innovation in Business Models” for the Master of Business Administration (MBA) program, February 6–10. Dr. Joaquín Roy (United States) Director of the European Union Center of Excellence at the University of Miami. Delivered the lecture “The European Union Today: Relations with the United States and Latin America in the Trump Era,” March 16. Dr. John Branch (United States) Professor of Marketing at the University of Michigan. Taught the course “Competitive Strategic Simulation” for the Master of Business Administration (MBA) program, April 5–7. Dr. Jacqueline Mohr (United States) Professor of Marketing at the University of Montana-Missoula. Taught the course “Technology Marketing” for the Master of Business Administration (MBA) and the Master’s in Technology Business Management (ICT), April 17–21. Dr. Marye Tharp (United States) Associate Professor in the Department of Marketing at the University of Texas at Austin. Taught the course Consumer Understanding for the Master of Business Administration (MBA) and the Specialization Diploma in Marketing Management, June 26–July 6. CONFERENCES AND ACADEMIC VISITS 2017 Dr. Marye Tharp