2019 Yearbook - Universidad ORT Uruguay

17 NEW DEGREES AND COURSES FOR 2019 Bachelor’s Degree in Business Communication (4 years) This degree program aims to train communication and marketing professionals with managerial skills, enabling them to plan and implement strategies with a unique perspective that align with the business objectives of companies and organizations. Graduates are equipped to work in various areas of a company that directly impact its positioning, image, and reputation, and to lead internal teams and professionally manage its relationships with our hyperconnected society. Faculty of Administration and Social Sciences Specialization Diploma in Business Analytics (1 year) The evolution of information technology over the past decades has enabled society to generate, collect, store, and process immense volumes of data, and to analyze emerging information for effective decision-making. The objective of this graduate program is to address the need for professionals capable of linking the strategic needs of organizations with data analytics processes.