2020 Yearbook - Universidad ORT Uruguay

122 2020 Yearbook CONFERENCES AND ACADEMIC VISITS 2020 Xavier Marcet (Spain) Professor of Strategy and Leadership at the Barcelona School of Management, Pompeu Fabra University. He participated in a class for the course “Strategic Communication Management and Corporate Social Responsibility” in the Master’s Program in Communication and Marketing Management on May 5. Jordi Mateu, B.A. (Spain) Professor at the Barcelona School of Management, Pompeu Fabra University. Partner and CEO of Summa, considered Spain’s leading branding agency. He delivered the international webinar “Brand Strategy in the Face of a Crisis,” July 13. Norbert Monfort, M.A. (Spain) International consultant and professor at ESADE Business School. He led the videoconference “Leadership: The Essence of Communication” on October 28. Jordi Mateu, B.A. Norbert Monfort, M.A.