2010 Yearbook - Universidad ORT Uruguay

82 2010 Yearbook CONFERENCES AND ACADEMIC VISITS 2010 Dr. José Luis Fernández (Argentina) Professor of Media Semiotics at the Faculty of Social Sciences, University of Buenos Aires. Activity: delivered the lecture “Convergences and Divergences in the Current Media Landscape,” October 12. Alicia Iruretagoyena, B.A. Dr. José Luis Fernández DI Eduardo Simonetti (Argentina) Professor of Industrial Design at the School of Architecture, Design, and Urban Planning, University of Buenos Aires (UBA). Activity: served on the panel for Annual Portfolio 4 of the Bachelor’s Programs in Industrial, Graphic, and Fashion Design, October 5. School of Communication and Design Pablo Heinig, Eng. (Argentina) Director of the Entertainment Industry Management Program at the International Association of Amusement Parks and Attractions (IAAPA). Professor in the Human Resources Department at ESADE Business School, Buenos Aires Campus. Activity: taught the module “Current Perspectives on the World of Communications and Marketing: The Pressure to Measure Results” as part of the International Program on Trends in Communication and Marketing, November 15 and 16. Alicia Iruretagoyena, B.A. (Argentina) Coordinator of the Public Relations Technical Program at the Institute of the Argentine Chamber of Commerce. Activity: taught the seminar “Etiquette and Protocol,” August 18 and 19; delivered the lecture “How to Promote Your Personal Image,” August 19.