2010 Yearbook - Universidad ORT Uruguay

83 Universidad ORT Uruguay AND ACADEMIC VISITS 2010 Esther Feldman, B.A. (Argentina) Full Professor at the Graduate School of Business, University of Palermo. Playwright and screenwriter for film and television, including the series "Los exitosos Pells" and "Lalola." Activity: taught the module “Learning to Ask” as part of the Refresher Program in Formats, Business, and Creativity for TV, September 20–21. Gustavo Lento Navarro (Argentina) Professor of Fashion Design at the School of Design and Communication, University of Palermo. Activity: led the seminar “Communication at the Point of Sale. "Recapturing the Viewer’s Attention" as part of the Visual Merchandising & Retailing Program, August 9–13. Javier Zilberman (Argentina) Director of the TV Format Development Department at Ideas del Sur. Activity: taught the module “Adapting Formats to Different Countries: A Production Challenge” as part of the Refresher Program in TV Formats, Business, and Creativity, October 12. Marcos Gorbán, Cr. Rodolfo Cattaneo (Argentina), Business Manager at Telefé; Ing. Fabián Esteban (United States), CEO and President of Streamibox and Pixdom Entertainment. Activity: taught the module “The Television Business. The Digital Business, Technological Innovation, and Multiplatform” as part of the Refresher Program on Formats, Business, and Creativity for TV, November 8 and 9. Marcos Gorbán (Argentina) General Producer and Coordinator of the Entertainment Division at Telefé. Producer of the television programs “Big Brother,” “Talento Argentino,” and “Operación Triunfo.” Activity: delivered the lecture “The TV That Watches Us,” July 1; taught the module “The Audience Shapes the Medium” as part of the Refresher Program on Formats, Business, and Creativity for TV, July 19 and 20. Ana Laura Deluso, BA (Argentina) Coordinator and Executive Producer of the television programs "Big Brother," "Operación Triunfo," and "Talento Argentino," broadcast by Telefé. Activity: taught the module “Adapting Formats to Different Countries: A Production Challenge” as part of the Refresher Program on TV Formats, Business, and Creativity, October 11. Rodolfo Cattaneo, CPA; Esther Feldman, B.A.