2014 Yearbook - Universidad ORT Uruguay

124 2014 Yearbook Franc Carreras (Spain), B.A. Professor of Digital Marketing at ESADE Business School, Barcelona. He delivered the lecture “We already have thousands of fans on social media. Now What?” on May 29. Dr. María Antonia García Benau (Spain) Professor of Financial Economics and Accounting at the University of Valencia. Taught the course “Auditing: Practical and Economic Aspects” for the Master’s in Taxation and Accounting Standards – IFRS, October 31 to November 10. Dr. Jorge Túa (Spain) Professor of Financial Economics and Accounting at the Autonomous University of Madrid. He led the Research Workshop in the Master’s in Taxation and Accounting Standards – IFRS, December 3–5. Dr. John Branch (United States) Professor of Marketing at the University of Michigan. Taught the course Strategic Simulation in the Master of Business Administration (MBA) program, February 26–28. Dr. Marye Tharp (United States) Visiting Associate Professor in the Department of Marketing at the University of Texas at Austin. Taught the course Consumer Understanding in the Specialization Diploma in Marketing Management, July 7–17. Dr. Patrick Noonan (United States) Associate Professor at the Goizueta Business School, Emory University. He taught the course Decision Analysis and Problem Solving in the Master of Business Administration (MBA) program, July 14–17. CONFERENCES AND ACADEMIC VISITS 2014 Franc Carreras, B.A.