2018 Yearbook - Universidad ORT Uruguay

63 MKTG Bank Tool - Consumer Analysis and Prediction System for Financial Institutions Authors: Alejandro Cal, Raúl Wanseele, and Iván Wortman Organization: Qualia Fintech Factory Marketing Bank Tool is a tool developed in response to identified opportunities in the fintech sector for small and medium-sized financial institutions interested in gaining new insights from data generated by their customers’ transactions. The objective of this project is to develop a minimum viable product that enables the offering of personalized promotions, the tracking of marketing campaigns, and the prediction of their success. The product was built using an iterative increment lifecycle following the best practices outlined by the Scrum agile methodology. Degree Program: Bachelor’s Degree in Systems Advisor: Dr. Helena Garbarino Oferta Exportable: International Trade Support System Authors: Fabián Alvariza, Zhian Caballero, and Álvaro Roldán Organization: Oferta Exportable Oferta Exportable is a Uruguayan organization dedicated to promoting B2B foreign trade activities throughout Latin America and the rest of the world. Its mission is to offer a comprehensive support service for business-to-business marketing, utilizing both online and offline tools. The objective of this project is to create a web application designed to serve as a platform connecting companies interested in a commercial channel to strengthen their existing relationships and create new ones. Additionally, it included a back-office application aimed at supporting Oferta Exportable’s staff in managing the developed systems. Degree Program: Systems Engineering Advisor: Pablo Hernández Guimarans, B.A. EXTERNAL ORGANIZATIONS 2018