News

"Idea Generation" Workshop

March 23, 2010
On March 5, 12, and 19, a new edition of the "Idea Generation" workshop was held, led by Federica Abella, Regional Director for Latin America at Balance Integration Corporation, and José Gordín, a professor in the Marketing Department of the School of Business and Social Sciences. The event was organized by the Ferrere Chair of Entrepreneurship and Innovation at the Center for Innovation and Entrepreneurship (CIE). Workshops will begin in the interior of the country in April. The first one will take place on April 10 at 9 a.m. at the CEI - CTC Maldonado.

Federica Abella is a renowned leader in team building and experiential learning in Uruguay.

He has carried out pioneering work with companies such as Danone, Uruguay Mineral Exploration, Punta Carretas Shopping, Infocorp, and LATU, among others.

Her previous experience includes marketing roles at Microsoft Uruguay, ORT University, and her own corporate events company, Team Work.

Federica holds a bachelor's degree in Business Management from ORT University, with a specialization in Marketing and a master's degree in Transpersonal Psychology.

José Gordín holds a master's degree in Marketing from the Catholic University of Uruguay and a bachelor's degree in Communication Sciences.

He has held positions at companies in the fields of systems development and the Internet, banking and finance, and advertising agencies, among others.

He is a consultant to domestic and international companies on business, the Internet, retail, public relations, integrated communications, and marketing. He is a mentor with Endeavor.