The School of Communication and Design invited its upper-level students in the Bachelor’s programs in Advertising Communication and Graphic Design to create an advertisement that will represent the university in a creative contest organized by the newspaper El País. The selected piece will be published in the collection “A Thousand Photos Rescued from Oblivion, ” commemorating the newspaper’s 90th anniversary.
The winning entry was submitted by Diego Covucci and Romina Míguez, fifth-semester students in the Bachelor's Degree program in Advertising Communication.
The jury was composed of Álvaro Ahunchain, Academic Coordinator of Advertising Communication; Myriam Broder, Communications Secretary at ORT University; Diego Lazcano, Creative Director at the Young & Rubicam agency; and Martín Avdolov and Alan Grunewald, professors in the Bachelor’s Degree program in Advertising Communication.
The award-winning ad will compete in the creative contest organized by El País to mark its 90th anniversary, which is open to clients and advertising agencies; the first prize is $20,000 and the second prize is $10,000.