As part of the launch of Programme TV Formats, Business, and Creativity, the lecture "The TV That Watches Us" took place on July 1 at the School of Communication and Design. It was presented by Argentine journalist and producer Marcos Gorbán, General Producer at Telefé.
The speaker served as producer for all Argentine versions of Big Brother, Talento Argentino (winner of the 2009 Martín Fierro Award for Best Reality Show), and Operación Triunfo. He is the creator of the format for Anecdotario, a general-interest program that aired on Canal (á) (Argentina) in 2007 and 2008, and on Canal 4 (Uruguay) in 2010.