On October 7, an MBA gala dinner was held at Parque Arocena. Marcos Cristal, Lic., participated as a guest speaker, delivering a lecture titled “Happiness vs. Business?” and presenting his book *El Equilibrista: How to Balance Your Life and Work?*, recently published simultaneously in Argentina and Mexico by Editorial Grijalbo, part of the Random House Mondadori group.
Cristal holds a Bachelor’s degree in Economics from the University of Buenos Aires (UBA), completed a postgraduate specialization at the Universitá Pro-Deo ( Italy), and earned a Master’s degree (MSW) from Adelphi University ( United States). He is a founding partner of Business Skills, a company that develops and uses business simulators for executive training. For more than 15 years, he has been dedicated to identifying the factors that contribute to “satisfaction” or “dissatisfaction” among executives in organizations. He has specialized in developing a theory and methodology to identify and resolve conflicts between professional and personal goals. He is an expert in developing business simulation models for executive training, assessment, and the analysis of future scenarios.