On Wednesday, March 16, the lecture “Long Live Advertising! The Role of Advertising in Brand Building” was held in the Auditorium of the School of Communication and Design. It was presented by advertising executive Federico Lamaison, General Manager of EURO RSCG GURISA and a faculty member at the school.
The speaker shared with students and others interested in studying advertising how advertising professionals meet the daily challenge of bringing brands to life.
Lamaison has more than 20 years of experience in the advertising agency field. He is the General Manager of EURO RSCG GURISA and a professor at the School of Communication and Design at Universidad ORT Uruguay.