This article was co-authored by:
- Dr. Cristina Villar, Assistant Professor in the Department of Business Administration at the University of Valencia, Spain.
- Dr. José Pla-Barber, Director of the PhD Program in Business Administration at the University of Valencia, Spain.
- Dr. Anoop Madhok, Professor of Strategy, Schulich School of Business, York University.
The paper was accepted in February 2017.