Agencies Behind Closed Doors

They exhibit

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  Mariana Piriz

  She is an executive and a leading figure in Uruguay’s communications and media industry. She is President & CEO of WPP Media Uruguay and President of Burson Uruguay, and also serves as president of the Uruguayan Chamber of Media Agencies. She holds a bachelor’s degree in Communication Sciences from the University of the Republic (Udelar), with a specialization in Marketing from the Catholic University. She furthered her education in innovation and digital transformation at MIT and the University of Navarra. ​
  She combines her business activities with university teaching, focusing on strategy, corporate communication, negotiation, crisis management, and corporate policy​
  She is a member of the Friends of Pereira Rossell Foundation and the Uruguay chapter of the International Women’s Forum.​

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  Silvina Rocha

  She is a founding partner and director of Quatromanos, a corporate communications consulting firm. With more than 35 years of experience in the field—nearly 30 of them at the helm of the firm—she has worked in journalism, public relations, corporate communications, and crisis management for national and multinational companies. She combines her role as director of Quatromanos with teaching at Universidad ORT Uruguay, where she teaches “Fundamentals of Public Relations,” “Ethics and Media Relations,” and the final seminar on “Professional Internships.”

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  Daniel, M.A. Laino

  He holds a Bachelor’s degree in Communication Sciences from the University of the Republic and a PDG in Business Administration and Management fr has . He is a managing partner at Improfit, a consulting firm specializing in strategic communication, and a co-founder of Colectiva. has He has more than 20 years of experience in corporate communications, public affairs, and strategic consulting for companies and organizations. In addition, he teaches at the School of Communication at Universidad ORT Uruguay and has been involved in various organizations related to business and social development.

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  Moderator: Virginia Silva, MSc

  has a Master of Science in Journalism from Boston University. She also holds a bachelor's degree in Communication Sciences.

  She works as a consultant in corporate and editorial communications. She has coordinated editorial projects for companies and institutions and served as editor of the publication *Padres, Madres & Hijos*, among others.

  She received the 2011 Award for Teaching Excellence from the School of Communication and Design, where she is a professor of Corporate Communication and Public Relations, as well as the academic coordinator of the Communication program.