A space to understand the social and cultural impact of AI, and to approach it from a responsible perspective when creating digital products.
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Date: Sept. 10, 2026
Time: 7:00 p.m. to
9:00 p.m.
Location: ORT Rambla - Cebollatí 1470
Live stream: Zoom
The accelerating adoption of artificial intelligence (AI) systems in the manufacturing, service, and government sectors poses challenges that go beyond the technical realm. In this context, the Graduate School of Communication and Design is offering this series of sessions as a forum to understand the social and cultural impact of AI and to reflect on how to approach it responsibly in the design and development of digital products.
In this instance, the event aims to explore the relationship between artificial intelligence, design, and technological futures through two sessions that invite participants to question current approaches to designing technology and explore more ethical and responsible alternatives.
First Session — Lucía Guedes: This session will feature a critical examination of current design paradigms and how artificial intelligence can enhance manipulative design dynamics. Based on this analysis, alternative frameworks geared toward ethical and responsible technological development will be presented.
Second Session — Andreína Grasso: Drawing on futures studies and speculative design, this session will address how to design ethical and responsible technologies using methodologies specific to futures design. The goal will be to explore tools that enable us to imagine alternative technological scenarios and contribute to their development.
The event is part of a series that brings together academic, institutional, and professional perspectives around four strategic themes: data and digital platforms; the fundamentals and tensions of responsible AI; the design of digital products with an ethical focus; and the construction of narratives about an alternative technological future to the present one.
Event Registration
- Free admission
- Advance registration is required