Technology for a Possible Future: A space to understand the social and cultural impact of AI, in order to approach it responsibly when creating digital products.
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Date: Sept. 10, 2026
Time: 7:00 p.m. to
9:00 p.m.
Location: ORT Rambla - Cebollatí 1470
Live stream: Zoom
The accelerating adoption of artificial intelligence (AI) systems in the manufacturing, service, and government sectors poses challenges that go beyond the technical realm. In this context, the Graduate School of Communication and Design is presenting, as part ofGraduate Studies Week, the series of events titled “Technologies for a Possible Future”—a forum for understanding the social and cultural impact of AI and reflecting on how to approach it responsibly in the design and development of digital products.
In this instance, the event aims to explore the relationship between artificial intelligence, design, and technological futures through two sessions that invite participants to question current approaches to designing technology and explore more ethical and responsible alternatives.
Lucía Guedes:will conduct a critical examination of current design paradigms and how artificial intelligence can reinforce manipulative design dynamics. Based on this analysis, she will present alternative frameworks geared toward ethical and responsible technological development.
Andreína Grasso: Drawing on futures studies and speculative design, she will discuss how to design ethical and responsible technologies using methodologies specific to futures design. The goal will be to explore tools that enable us to imagine alternative technological scenarios and contribute to their development.
The event is part of a series that brings together academic, institutional, and professional perspectives around four strategic themes: data and digital platforms; the fundamentals and tensions of responsible AI; the design of digital products with an ethical focus; and the construction of narratives about an alternative technological future to the present one.
Hosted by:
• Master's Degree in Strategic Design and Innovation
• Specialization Diploma in User Experience Design
• Master's Degree in Creativity, Innovation, and Communication
They exhibit
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Andreína GrassoShe is a researcher, strategist, and designer at ++hellohello, where she integrates foresight, philosophy, and the theory of futures to explore how to design responsibly in a complex world. Through future-thinking methodologies, she helps Latin American organizations navigate uncertainty, viewing design as a practice of composing worlds and contesting who controls the narratives—and, therefore, the future.
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Lucía Guedes de Rezende MontesBachelor’s degree in Graphic Design, Universidad ORT Uruguay. Specialization Diploma in Gender Studies with a focus on comprehensive public policies, FLACSO Uruguay. Former Senior UX Manager, PedidosYa. Former UX Manager, Mercado Libre. 2025 Rising Star Faculty Award, Graduate School of Communication and Design, Universidad ORT Uruguay.
Event Registration
- Free admission
- Advance registration is required