With a focus on timeless pieces, craftsmanship, and natural materials, the collection was designed for women between the ages of 25 and 40.
The collection was presented in three lines: one focused on woven fabrics, made with naturally dyed wool yarns; another featuring leather, crafted from dead stock sourced from local manufacturers and handmade buttons made from vegetable-tanned leather; and a line of upcycling, featuring garments made from vintage shirts, pants, and tablecloths collected at flea markets.
The concept behind the range was based on Stillness, a trend in the fashion world that promotes reflective and serene fashion, as anticipated by the trend forecasting company Worth Global Style Network (WGSN).
The proposal was designed for the brand Ound, founded by designer Paula Delgado and committed tosustainability,tradition, andcontemporary design. Puno x Ound was created as its Integrative Project for Re|creación 25.
- You might be interestedin: Puno x Ound: an ethical and sustainable fashion brand
What is Pasarela Prado?
The parade was held at the Rural del Prado by the Diseñarte platform. The fashion show has been held since 2024 with the aim of celebrating contemporary design.
The 2025 edition drew more than 400 guests—including diplomats, government officials, influencers, members of the press, and fashion enthusiasts—solidifying its status as a staple of the country’s cultural and social calendar.
The event not only featured a fashion show but also served as a gathering place for talks, toasts, and special moments that recreated a true social backstage atmosphere.
On the runway, the audience enjoyed collections by Don Báez, Zurra, Romero, Carolina de Cunto, Raidistas, Relatos, Polanco, and Rediseña.
Also featured were iconic Italian fashion brands, presented by the Italian Embassy in Montevideo. Among them were Missoni, Golden Goose, Autry, Save The Duck, Mama B, Weili Zheng, Vicolo, Diesel, and Physique du Rôle, along with exclusive eyewear from Prada, Miu Miu, and Persol, available at Estela Jinchuk.
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