As part of International Breast Cancer Awareness Month—which has been observed since 1985 with the aim of raising public awareness about the disease and the importance of early detection— Universidad ORT Uruguay a campaign encouraging people to adopt self-care habits.
According to data published by the World Health Organization, more than 2.3 million cases of breast cancer are diagnosed worldwide each year.
In Uruguay,five women are diagnosed each day, and it is estimated that one in 11 women may develop the disease at some point in their lives, according to data from the Ministry of Public Health.
Early detection and access to appropriate treatments are key to improving survival rates.
Informational stickers featuring a QR code were placed in the restrooms of various university buildings; scanning the code allows users to set a monthly reminder on their cell phones to perform a breast self-exam.
The initiative aims to encourage the adoption of self-care practices and raise awareness about the importance of regular checkups.
The initiative was carried out in collaboration with SEMM, which was responsible for designing and producing the materials.
Through this initiative, ORT reaffirms its commitment to the health and well-being of its community, joining a global cause that promotes awareness and early detection.