The contest is inspired by Yellow May, an international road safety awareness campaign that promotes the prevention of traffic accidents and responsible mobility.
Award-winning campaigns
The jury, composed of representatives from B'nai B'rith and Universidad ORT Uruguay of Universidad ORT Uruguay, awarded first prize toMartina Rodríguez for her campaign “Seeing Others on the Road Saves Lives,” which focuses on the importance of paying attention to the small actions that contribute to road safety.
Second prize went to Francesca Del Baglivi for her campaign “It’s Not a Detail, It’s the Difference,” while Josefina Armas took third place with her poster “He Saw the Message, He Didn’t See the Pedestrian.” In addition, Nahuel Pico and Mateo Calvi received honorable mentions for their entries.
The award-winning entries explored various aspects of sharing the road, emphasizing the need to be mindful of other road users and to act responsibly to prevent accidents.
Road Safety
Yellow May is an international movement that originated in Brazil in 2014 and is now active in numerous countries, including Uruguay. Its goal is to raise awareness about road safety through educational campaigns, community activities, and outreach initiatives targeting drivers, pedestrians, cyclists, and users of new forms of transportation.
The initiative promotes behaviors such as obeying traffic laws, using safety devices, and avoiding driving under the influence of alcohol or other substances. According to information from the contest, the movement aims to help build a culture of respect and shared responsibility in public spaces.
The themes addressed by the award-winning campaigns are linked to SDG 3: Good Health and Well-being and SDG 11: Sustainable Cities and Communities, two of the Sustainable Development Goals (SDGs) promoted by the United Nations since 2015.
SDG 3 promotes actions aimed at reducing deaths and injuries caused by road traffic accidents, while SDG 11 seeks to foster safer, more inclusive, and more sustainable cities.
In this context, the proposals developed by the students contribute to the discussion on the responsible use of public space and the development of a safer mobility culture for everyone.
Partnerships with organizations
The "Mayo Amarillo" contest has been held for several years as part of the Design 3 course and has by organizations dedicated to promoting road safety. Among them are the National Road Safety Unit (Unasev), the rector agency rector this field in Uruguay, and B'nai B'rith, an international Jewish organization that promotes educational and social projects and collaborates with various institutions on initiatives aimed at coexistence and prevention.
The participation and awards received by students in Graphic Designand Digital Design reflect the application of visual communication tools to issues of public interest, helping to create messages aimed at promoting behavioral change and greater public awareness.