The launch took place at the Argentine Embassy on Monday, September 8, 2003.
The project is sponsored by the Buenos Aires Museum of Art (MALBA) and the Uruguayan Film Archive. It was also overseen by Argentina’s National Institute of Cinema and Audiovisual Arts (INCAA) and supported by the Argentine Embassy in Montevideo.
The film is set to win over Uruguayan movie fans.
In return, the "Uruguayan Landing" event will take place in Buenos Aires in October, organized by MALBA, the Uruguayan Film Archive, INCAA, the Uruguayan Ministry of Foreign Affairs, the National Audiovisual Institute (INA), and the Uruguayan Embassy in Buenos Aires.
To mark the Uruguayan Landing in Buenos Aires, the following exhibition will be on display at the MALBA "Despite Treblinka", a documentary produced by Universidad ORT Uruguay.