As part of the “Leading Transformations” interview series produced by El Observador, María Noel Durán speaks with experts about the challenges facing the business world. In this installment, they discussed the key aspects of the internationalization of Uruguayan companies.
Eliana Sartori, CPA, MBA, is the director of the Legal and Tax Department at PwC Uruguay and a professor at ORT. Félix Abadi, CPA, is a professor of taxation at the School of Administration and Social Sciences. Both are faculty members of the Master’s Program in Taxation and Accounting Standards—IFRSprogram.
The experts noted that expanding into international markets presents an opportunity for companies to reach new customers, diversify risks, and strengthen their growth.
In this context, Uruguay offers—beyond factors such as market size and population— the conditions to establish itself as a regional hub for goods and services, driven by the quality of its talent, its professional capabilities, and its potential to help companies expand into new markets.
Is it worth expanding globally?
With that in mind, Sartori and Abadie spoke with Durán. They also discussed the right time for a company to be ready to take that step, as well as the most common mistakes made when looking abroad.
The success of an internationalization process depends, above all, on strategic plan that combines financial stability with proper planning.
In addition, the technology facilitates market research, contact with potential strategic partners, and access to valuable information for expansion.
It is also essential to to have in-depth knowledge of the to avoid surprises and minimize risks.
https://www.youtube.com/watch?v=VW6D8FHwm24&t=5s