The proposal calls for a strategic overhaul of the studio’s visual, digital, and communication identity.
About Hecho x ti
Founded by Martha Pezzino and her daughter Lucía Rodríguez, Hecho x ti was launched in 2023 as a creative workshop for people of all ages interested in art as a means of self-expression and relaxation.
Located in Montevideo, it offers artistic experiences such as ceramics, textiles, painting, and children's workshops, combining the family's artistic legacy with a strong commitment to education.
Design challenges: identity, digital presence, and emotional connection
Camila identified a number of key challenges: an undefined visual identity, difficulties in communicating the organization’s offerings, a limited digital presence, and a lack of institutional audiovisual content.
In light of this assessment, he put forward a comprehensive proposal focused on:
- Redesign the visual identity with a versatile, warm, and creative aesthetic.
- Develop a responsive website with an automated booking system.
- Revise the social media strategy, with a content plan tailored to diverse audiences (children, teens, and adults).
- Produce audiovisual content for social media and the web that captures the essence of the project.
- Design physical graphic materials such as stickers, packaging, and cards to enhance the brand experience.
A comprehensive and heartfelt proposal
The new brand identity features a fresh color palette and approachable typefaces, complemented by sticker-style illustrations that reflect the brand's values.
The communication style defined by Camila promotes creativity, warmth, and passion, aiming to forge an emotional connection with the community.
On social media, the strategy was tailored to each platform: dynamic and emotional content on Instagram, short videos and tutorials on TikTok, and informative posts for family audiences on Facebook.
The website, for its part, centralizes information and makes it easier to make purchases and reservations through integrations with Calendly and Zapier.
https://youtu.be/TYyEFCrM8w0