In organizations, data generationfrom from various sources is an ongoing process: sales, operations, customer behavior, internal processes, financial indicators, marketing campaigns, and administrative records, among others.
However, having data does not guarantee better decision-making. For that information to be valuable, it must be selected, processed, interpreted, and communicated clearly.
In this context, the School of Business and Social Sciences is adding the Business Intelligence Analyst technical degree program to its academic offerings—a new program designed to train professionals capable of linking data analytics to the specific needs of organizations.
What Is Business Intelligence?
Business intelligence is the set of strategies, processes, and tools that enable the conversion of scattered data into relevant information for analyze an organization and support decision-making.
Its value lies not only in generating reports or displaying metrics, but also in helping to understand what is happening, why it is happening, how to anticipate future business trends, and what courses of action can be evaluated based on the available evidence.
For example, an organization can use this discipline to analyze trends in its sales, identify products in high demand, detect operational inefficiencies, or anticipate its customers' needs.
In all cases, the goal is the same: to transform data into actionable knowledge.
A program that integrates data, technology, and business
The Business Intelligence Analyst program combines data analytics, technological tools, and business acumen.
This approach addresses an increasingly important need within organizations: to have people who not only know how to work with data, but also understand the context in which that data is generated and used.
Data analysis requires technical skills, but it also requires judgment to interpret results. An indicator may show a variation in sales, costs, or productivity; business intelligence allows us to link that variation to processes, decisions, and opportunities for improvement.
For this reason, the technical degree program aims to prepare graduates who are capable of extracting, processing, and visualizing data to support decision-making in operational, commercial, and management areas.
From Information to Organizational Value
Business intelligence serves a practical purpose: to bridge the gap between available information and the decisions an organization must make.
When data is presented clearly, teams can identify patterns, compare scenarios, and prioritize actions. This makes it possible to improve processes, evaluate results, and respond more effectively to management issues.
In a company, for example, data analysis can help identify which sales channels are performing best. In a public institution, it can help shed light on how demand for a service has changed over time. In both cases, the information becomes more useful when it is organized around specific questions.
The program prepares graduates to work as business analysts in various functional areas of public and private organizations, in both local and global business contexts. The program lasts 18 months, and the first session is scheduled to begin on March 15, 2027.
An Academic Response to Data-Driven Organizations
The addition of the Business Intelligence Analyst program expands the range of academic options related to analytics and business at the School of Administration and Social Sciences.
Their approach is based on a central idea: data becomes valuable when it enables a better understanding of an organization's reality and helps make informed decisions.
In an environment where information is growing in both volume and complexity, business intelligence becomes a fundamental capability for interpreting data, communicating findings, and turning analysis into concrete actions.