Sabrina Bianchi holds a Bachelor's degree in Advertising and Communication and a Master's degree in Education from the Universidad ORT Uruguay, where she also earned a Specialization Diploma in Marketing Management, and a Master's degree in Communication Management from the Barcelona School of Management at Pompeu Fabra University (Spain).
She serves as academic secretary of the Graduate School of Communication and Design and as academic coordinator for graduate programs. She teaches the course “Communication Management and Corporate Social Responsibility” in the Master’s in Communication and Marketing Management and the Master’s in Creativity, Innovation, and Communication, where she trains professionals to integrate social responsibility and sustainability into organizations’ communication strategies.
He conceived and led the organization of Media Lab ORT | UN75, an initiative developed in collaboration with the United Nations in Uruguay and the School of Engineering as part of the UN’s 75th anniversary. The project combined an eight-session workshop based on design thinking with a series of five public events, and invited graduates and advanced students to develop creative and interdisciplinary projects aligned with the Sustainable Development Goals, with the participation of leaders from the United Nations, B Corporations, the creative industry, and the entrepreneurial ecosystem.
She created and spearheaded the first Sustainable Fashion Award, launched in 2021 by the university in partnership with UN Uruguay and Moweek to recognize students, entrepreneurs, and brands that integrate economic, social, and environmental criteria into the fashion industry. Among its benefits, the award granted the winning brand a one-year membership in the local network of the United Nations Global Compact. In the area of gender equality, she was appointed regional ambassador for South America by the Women’s Entrepreneurship Day Organization (WEDO) and has been organizing Women’s Entrepreneurship Day Uruguay through the university since 2019.
Her career combines graduate-level teaching, academic administration, institutional communication, and the development of initiatives that connect the university with international organizations and the private sector, with a focus on responsible communication, creativity applied to the SDGs, and the promotion of sustainable practices in industry.