Research by coordinators receives funding from the Carolan Research Institute to carry it out

The study “Motivations for social media use across generations” by Gustavo Rubinsztejn, B.Eng., academic coordinator of Marketing; Carlos Pignataro and Dinorah Margounato, associate academic coordinators, and Guillermina Frick, professor of Tourism and Hospitality Marketing in the School of Business and Social Sciences, received funding on July 22, 2015, from the Carolan Research Institute to carry out the study during the period from September to December 2015.