News

Another "Yellow May" awards ceremony was held

July 7, 2025

For the first time, the contest included a video category, with winners and honorable mentions. The entries were animations inspired by the designed posters.

*From left to right: Rossina Notte, Serrana Besio, Agustina Echandía, Paula Bazán, Gianluca Di Carlo, Gonzalo Méndez, and Nazareno Saravia*

On June 30, awards were presented to students in the Design 3 course of the Graphic Design and Digital Design technical programs, who designed posters and produced videos for Yellow May. This international campaign, launched in Brazil in 2014, takes place every May in various countries to raise awareness about road safety and help prevent traffic accidents.

In Uruguay, the campaign is organized with the participation of the National Traffic Safety Institute ( Universidad ORT Uruguay), the National Road Safety Unit (Unasev), and B’nai B’rith Uruguay, a nonprofit civil association that is part of an international nongovernmental organization dedicated to social, educational, and community work.

The ceremony took place at the School of Design and was attended by officials from the school, B’nai B’rith, and Unasev.

Speeches

The ceremony began with remarks of gratitude fromIndustrial Designer Daniel Domínguez, academic secretary of the School of Design, addressed to the officials in attendance.

He gave special recognition to Carlos Breitfeld, Jorge Tocar, Dr. Bernardo Ejgenberg,Dr. Javier Galperin, Malena López, andEnrique Rotemberg, who represented B'nai B'rith.

He also thanked Aníbal Pintos, director of Unasev; Dr. Fernando Machado—professor and director of the Emergency Department at the Hospital de Clínicas of the Udelar School of Medicine—; as well asMartín Kalenberg, coordinator of the Department of Jewish Studies at ORT.

He highlighted the event’s organization by the academic coordinators of Graphic Design and Digital Design. Finally, he proceeded with the presentation of the contest’s awards and honorable mentions.

The diplomas were presented by María Podestá, the academic coordinator for both programs. Later, B'nai B'rith presented awards to all the winners and honorable mentions.

Dr. Javier Galperin shared a few brief but heartfelt words when speaking about his commitment to initiatives that promote social awareness.

"At B'nai B'rith, we firmly believe in the power of human connection and relationships as a way to improve the society in which we live," he said, emphasizing the importance of the issues discussed regarding road safety.

He also highlighted the value of the creative process and the students' dedication throughout the competition:

Beyond the competition and the opportunity to design something striking, this is also an opportunity to bring about real change in the society we live in.

Aníbal Pintos emphasized the importance of fostering connections between institutions and young creators as a way to help prevent traffic accidents.

He also noted that, according to the data he presented during the ceremony, between 55% and 55.5% of accidents and 37% of deaths involve young people aged 15 to 34, and that, on average, one young person dies every four days.

In this context, he emphasized the role that young people themselves can play in raising awareness: “We need young people to convince other young people. And this kind of initiative proves it,” he said, referring to the contest and the entries submitted.

As a judge, Pintos praised the quality and emotional depth of the entries and encouraged the students to continue creating with purpose and dedication.