News

Lecture: "The cobbler's children have no shoes"

July 31, 2008
On July 28, the lecture "The cobbler’s children have no shoes" was held in the Auditorium of the School of Communication and Design. It was presented by advertising executive and designer Isaías González, Managing Director of Aquelarre Publicidad in Colombia. The event was organized by the Academic Coordination Office for Advertising.

The speaker discussed commercial, institutional, and corporate branding in both the private and public sectors, emphasizing the importance of projecting a strong brand image to build credibility with clients.