The contest is a game organized by Sebrae in Brazil and promoted in Uruguay by ADM (Association of Marketing Executives).
It involves simulating a company operating in a market comprised of all the teams competing to manage and lead the target sector.
The Uruguay finals were held on November 7 and 8 at ADM. The winning team from Uruguay received a trip to Rio de Janeiro as a prize to compete in the Latin American finals of the Challenge, where they will face off against the winning teams from Argentina, Brazil, Colombia, Ecuador, and Peru.