The speaker has held positions in systems development and internet companies, in banking and finance, and in advertising agencies, among others. He is a consultant to national and international companies on business, the internet, retail, public relations, integrated communications, marketing, and coaching. He is a mentor at Endeavor.
Today, in Uruguay, market forces are free and hungry for information, content, and opinions. People have changed and are grouping into tribes that openly send their messages to society. Do companies still think they can use the same communication strategies with different stakeholders in society: the government, public opinion, competitors, customers, prospects, and employees? And are their executives responsible for Marketing and Public Relations still doing the same old things, or have they evolved? The speaker sought to answer these and other questions regarding Public Relations 2.0.
The conference was part of the 2010 Open Lecture Series