Architect Lo Presti presented the concept of "mood" in fashion, its connection to the development of trend-based work methodologies, and its application to the final product.
The speaker teaches courses on Cool Hunting and Trendsetting, Product Management, Product Identity, Collection Merchandising, Visual Merchandising, Footwear and Accessories, Beauty Trends, Personal Shopping, and Styling atPolimoda. He undertakes interior design projects and participates in international trade shows such asPitti Moda, Pitti Filati, Pitti Uomo, Pitti Bimbo, andMilano-Vendemoda, as well as designing exhibition spaces, sets, and costumes for theatrical productions. He produces Trend Books for the Associazione Italiana Stilisti and theEuropean Fashion Designers Association.