The offers remain posted on the website for 24 hours, and the coupons to redeem the purchased service or product are valid for one to six months.
According to the directors, the initiative is very appealing to users because "the visible benefit is the big discount. Likewise, the service is very good for companies because it gives them the chance to capture 100% of the attention on their business; it’s like being on the cover of a digital magazine with a very large circulation, which encourages people to go and try it out, and in that way, companies gain customers."