News

"Marketing for Designers" Lecture

October 25, 2012
On Monday, October 22, 2012, the Faculty of Architecture hosted the lecture "Marketing for Designers," presented by Architect Sergio Corian, Executive Director of Latinamerican Architects, the leading network of architectural firms in Latin America. The lecture was held as part of the launch of the Continuing Education Program in Contemporary Design. Following the presentation, Flavio Morán, Ph.D., Full Professor of Furnishings and Design at the faculty, introduced the program.

Architect Corian is the Director of Corianmarketing, a company dedicated to implementing strategies and programs aimed at attracting, retaining, and building customer loyalty for businesses and retailers in the construction industry. He serves as a consultant to architectural firms, construction companies, and real estate developers. He participated in the “Marketing Seminars for Architects” at the World Congress of the International Union of Architects (Chicago, United States) and in the “Marketing Seminars for Construction” organized by the Society for Marketing Professional Services (Minneapolis, United States). He holds a degree in Architecture from the University of Buenos Aires. He holds a specialization in Marketing from the Argentine School of Business. He has a postgraduate degree in Internet Marketing from the University of Belgrano (Argentina).