Readers of the publication voted for the best company of the year from a list of 15.
The results were announced on December 20, 2012. Woow received 27% of the votes.
Woow, founded by Leonardo Silveira, a graduate of the Bachelor’s program in Management and Administration; Martín Giura, a student in the same program; and Martín Larre, a graduate of the Marketing Analyst program, is Uruguay’s first group-buying website, offering significant discounts.