The "Lady Olympia" collection by Matilde Pacheco, a student in the Bachelor of Fashion Design program, won first prize in the "Lúmina 7" contest organized by Punta Carretas Shopping. The final fashion show and the selection of winners took place on March 19, 2013, at the shopping center. The prize consists of a visit to the Polimoda Institute in Florence and ISIA Design Florence, as well as $1,000 awarded by Banco Itaú.