Presentation of a paper at the "2nd Global Innovation and Knowledge Academy (GIKA 2013)"

Prof. Teresa Cometto, a faculty member in the Marketing Department of the School of Management and Social Sciences, presented the paper “Organizational drivers of innovation deployment processes affecting the marketing/sales interface. The case of six Latin American countries” (pdf) at the “2nd Global Innovation and Knowledge Academy (GIKA 2013),” held in Valencia, Spain, from July 9 to 11, 2013. The event was organized by the University of Valencia and the Polytechnic University of Valencia.