The teams carried out a collaborative learning project: the band’s music video, branding, and advertising; their expansion into digital communication formats; culminating in a “press conference” format and the presentation of the work they created, and concluding with the band’s music.
The four workshops were:
- “The Clip,” presented by Gerardo Castelli, academic coordinator of the Audiovisual Department at the School of Communication and Design.
- “The Interview” by Daniel Mazzone, M.A., academic coordinator of journalism at the School of Communication and Design.
- “Reputation and the Circulation of Messages,” presented by Prof. Montserrat Ramos, professor of advertising, and Prof. Nancy Ballestas, academic coordinator of corporate studies at the School of Communication and Design.
“The Media,” led by Marie-France Bourgeois, a professor at the Bachelor's Degree in Communication with a Focus on Digital Content.