On September 16, the "Animación Animalada" lecture took place in the Auditorium of the School of Communication and Design, presented by Roque Papa, director of Animalada, a company that develops and produces high-impact animated characters for commercials. During the event, he shared the story of Animalada and its characters, explaining how they are created and developed from artistic, technical, and commercial perspectives.
Animalada (www.animalada.com) has worked for Mattel, Johnson & Johnson, Nabisco, Nestlé, and Bimbo, among other advertisers in Latin America, the United States, and Europe. It develops, produces, and licenses its own characters for entertainment and commercial use, and its added value lies in the detailed study of the characters, their stories, and their universes.