On Monday, November 16, the lecture "Ideas That Work: Two EFFIE Award-Winning Agencies Share Their Secrets" took place in the Auditorium of the School of Communication and Design. The speakers were Mauricio Minchilli, Marcelo Castellanos, Jorgelina Spinardi, Martín Sica, and Álvaro Barrera from the agencies EFPZ / DRAFT FCB and Publicis Ímpetu.
The agency EFPZ / DRAFT FCB received a Silver Award for the campaign "One Number, One Dream" for its client, the 2009 Economics Department Raffle. Publicis Ímpetu received two Silver awards, one for the "Nike 10k" campaign and another for the "Movistar" Institutional Campaign, and a Bronze award for the campaign created for "Supermatch" by the Uruguayan Lottery Bank.
Mauricio Minchilli works in Strategic Planning at Publicis Ímpetu; Marcelo Castellanos and Jorgelina Spinardi are Account Executives at Publicis Ímpetu; Martín Sica is Chief Creative Officer at EFPZ / DRAFT FCB, and Álvaro Barrera is an Account Executive at EFPZ / DRAFT FCB.