On Thursday, November 19, the lecture "Design for Experience" took place in the Auditorium of the School of Communication and Design. It was presented by Mr. Gustavo Lento Navarro, a design professor at the University of Palermo in Buenos Aires and an image and product consultant specializing in trend research and analysis. The event was organized by the faculty’s academic coordinators of Industrial Design and Fashion.
The presentation invited reflection on how reality and culture serve as starting points for creation and innovation. Experience as a catalyst for creativity in the creation of designed products, the observation of everyday life as a setting for the creation of new possibilities, the analysis of the context in which the new emerges, and the emotions centered on the connection with the designed product will be the focal points of this conference.