On March 24 and 25, the seminar "The Business of Design and the Design of Business: An Introduction to Management Skills Development for Designers" took place in the Auditorium of the School of Communication and Design. The seminar was led by Fernando Del Vecchio, who holds a Ph.D. (candidate) in Business Administration and an MBA from the Universidad del CEMA in Argentina. The event was organized by the Ingenio incubator and the Emprender Program.
The speaker is a trainer in entrepreneurial and management skills development, specializing in the creative industries sector. The seminar introduced design students and professionals to the tools necessary for success in the business world. Its objective was to help participants grasp the fundamentals of strategic planning for startups, understand the basic language used by business clients, and successfully navigate the potential challenges that often arise when conceiving a project, launching it, and achieving initial successes or financial returns.