As part of the launch of the Refresher Program on TV Formats, Business, and Creativity, the lecture "The TV That Watches Us" took place on July 1 at the School of Communication and Design. It was led by Argentine journalist and producer Marcos Gorbán, Executive Producer at Telefé.
The speaker served as producer for all Argentine versions of Big Brother, Talento Argentino (winner of the 2009 Martín Fierro Award for Best Reality Show), and Operación Triunfo. He is the creator of the format for Anecdotario, a general-interest program that aired on Canal (á) (Argentina) in 2007 and 2008, and on Canal 4 (Uruguay) in 2010.