On Thursday, August 19, the Faculty of Communication and Design hosted the lecture "How to Promote Your Personal Image," presented by Alicia Iruretagoyena, an expert in ceremonial and protocol. In addition, she led the seminar "Ceremonial and Protocol" for students in the Corporate Communication and Public Relations Analyst program and the Public Relations and Event Planning Technician program.
The speaker is a consultant in institutional communication and a protocol assistant for corporate events. She has been in charge of the Public Relations and Ceremonial Affairs department at the Secretariat of Culture of the City of Buenos Aires and at the Teatro Colón. In 2002, she was appointed Coordinator of the Public Relations Technician Program at the Institute of the Argentine Chamber of Commerce and tenured professor of Ceremonial and Protocol, and Institutional Communication. Full Member of the Academic Advisory Council and Honorary Professor at the "Hernando Arias de Saavedra" Institute of Higher Studies in the city of Posadas, Misiones. She has written articles on the subject and is the author of the "Manual of Ceremonial and Protocol," published by LibrosEnRed in 2003, and of the "Manual of Ceremonial and Protocol: A Public Relations Communication Strategy," published by Dunken in 2007, with a second edition in 2010.