On Wednesday, August 18, the lecture "Marketing and the Point of Sale" was held in the Auditorium of the School of Business and Social Sciences, presented by Augusto Richieri, Category Manager for Snacks at Kraft Foods Uruguay.
The speaker, a graduate of the Bachelor’s Degree in Management and Administration program, discussed two real-life case studies involving two Kraft Foods brands and shared concepts of trade marketing, point-of-sale management , and real-world examples of implementation.