On Thursday, September 16, the lecture "Recruitment 2.0 – How to Attract the Digital Generation" took place in the Auditorium of the School of Business and Social Sciences. The lecture was presented by Letizia Possamai, Director of the company Recursos Humanos Online. The event was organized by the School’s Graduate and Executive Education Program.
The conference, aimed at anyone wishing to understand the influence of new generations on the labor market, addressed the challenging paradigm shift facing the Recruitment & Selection field. For the generation of talent that grew up immersed in a digital world, the stimuli to which they respond differ from those of their predecessors. In this context, the field of recruitment has transformed into a strategic, dynamic, and proactive activity, designed with the market in mind and carried out using technology.
The speaker holds a Master’s degree and a Bachelor’s degree in Communication from Laval University, Canada, and a Bachelor’s degree in Business Administration from the University of Sherbrooke, Canada. She is the former CEO of Adecco Guatemala and former Manager of Adecco Mexico.