A faculty member's article was included as a chapter in the book "City Branding - Theory and Cases"

May 23, 2011
The article "Montevideo City Branding," written by Pablo Hartman, Ph.D., Professor of Marketing in the School of Business and Social Sciences, was included in the book *City Branding: Theory and Cases* by Keith Dinnie, published by Palgrave Macmillan in New York.

The article "Montevideo City Branding," written by Pablo Hartman, Ph.D., Professor of Marketing in the School of Business and Social Sciences, was included in the book *City Branding: Theory and Cases* by Keith Dinnie, published by Palgrave Macmillan in New York.