News

Book Launch: "The Challenge of Innovation in Industrial Enterprises: The Uruguayan Experience—A Long Road to Competitiveness"

August 4, 2011

On Wednesday, August 17, 2011, the launch of the book *The Challenge of Innovation in Industrial Enterprises: The Uruguayan Experience. A Long Road to Competitiveness*, published in Buenos Aires by Granica, took place at the ORT Pocitos Auditorium. The presentation was led by Roberto Kreimerman, Minister of Industry, Energy, and Mining; Dr. Gaston Labadie, Dean of the School of Business and Social Sciences; and Ricardo Kaufmann, Professor of General Management at the School of Business and Social Sciences and co-author of the book.

The book is the result of a joint research project between Universidad ORT Uruguay the Public University of Navarra, funded by the Spanish Agency for International Development Cooperation. It was written by Dr. Alberto Bayo and Dr. Alejandro Bello Pintado (editor-in-chief), research professors at the Public University of Navarra; Dr. Javier Merino, Director of Doctoral Programs at the Public University of Navarra; and Mr. Kaufmann.